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Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results) the digital marketing

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Studying digital marketing, will help you learn more, but it doesn’t guarantee that you’ll get more traffic, sadly. Today I’m going to break down what you should stop studying digital marketing and what you should do instead, while getting 10X the results.

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I’m say you should stop studying digital marketing, if, and only if you’ve been studying it for six plus months to a year or even more, you haven’t done any actual campaigns for your clients or yourself. You gave up after your failed campaign and if you haven’t even implemented any of the things you’ve learned. Because you could be learning a lot about digital marketing.

So even if you tried one campaign or two campaigns on, let’s say SEO, but you also learned about social media marketing, paid advertising, email marketing, conversion rate optimization, and you haven’t tested out any of the other stuff, you need to go and start doing.

So step one, start by focusing on one marketing discipline. That discipline could be paid traffic, social media, SEO, content, marketing, copywriting, email marketing, conversion optimization. It doesn’t matter what it is.

Two, find a client that has a product or service in that niche that is easier to make success and work for free or at very low costs. You may not want to work for free, but trust me the experiences while worth it. This typically means products or services with high ticket value or higher retention, right. Those are easier to optimize. The goal is to find a product or service that has a hungry market and is underserved and ideally a big TAM. TAM stands for total addressable market. The bigger the market, the easier it is.

The next step find successful products and services that are in the same vertical, and reverse engineer their success. What does their offer look like; pain points, needs, wants? What does it address; their price points, guarantees, payments, conditions? What are their traffic channels that they’re leveraging? Right, what is the ones? Are they mainly using SEO, paid advertising? You can use Ubersuggest to check this out and see where people are getting their traffic from, as well as similar one.

Try to see how they’re positioning their ad, and copy the elements from the imagery to their videos, to their landing pages. And that gets me into, do they have multiple landing pages for different audience segments? This will give you an indicator of the different groups of people that they’re targeting.

Now, if you’re not sure on how to figure out their landing pages or even their ads or the ad copy, check out Facebook’s Ad Library. Facebook’s big. Everyone’s on Facebook. You’ll be able to see what they’re running, and if they have a ton of engagement on those ads.

Probably is working better than the ones that don’t have tons of engagement. It’ll give you a direction of where you should go. It doesn’t mean if you copy them, you’ll be successful. It just gives you a rule of thumb on what direction you should go on.

The next step, create a minimal, viable campaign that works on some of the foundations that you’ve discovered in your competitive analysis. Use only one pay ade channel initially, or one SEO organic channel or conversion channel, depending on the business you’re working on. Test different variations of your offer, your ads, your creative segmentation options. See which angle is the most successful and double down on it And create variations around the winning offer and angle and creative and see how you can improve it even further.

Next step, find other products, services, and clients in the same niche that don’t compete with the first campaign that you’ve created, and apply what you’ve learned.

But here’s the thing, if you learn so much and you keep learning, and you never implement, you won’t understand the intricacies. There’s always so much that you’ll learn by just doing that’s not taught through reading. So you got to actually take action.

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Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results)

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46 thoughts on “Why You Should Stop Studying Digital Marketing (What To Do Instead While Getting 10x The Results) the digital marketing”

  1. Hey Neil, i appreciate your efforts for raising the Key knowledge of digital marketing to Audience like me outhere..I am a student and i took interest for the first time in digital marketing six months ago and started to research but a bundle of information outthere just made me confused and lead me leaving it for a long time ..I want to have some guidance from you on how to start my journey from zero to hero in this complex web of information on yt about dig market in an organised way ..I mean i need a perfect road map and a perfect pathway to become a good one ….Make a video for some new comers especially a student like me who wants to attain independence financially..
    So a person like me can't afford wasting time on wrong path or knowledge…I am waiting for your video or anything you can do

  2. Hey Neil this was a great video, thanks for sharing! Right now Im Focusing on Content Marketing and Im Marketing Affliate Digital Products that I have found value from and that are aligned with my Personal Brand . My #1 traffic source are my Instagram and Facebook pages. However I know that having a email list is a key asset in digital marketing and I'm working on an value prop for an effortless opt in for the amazing people who choose to give me their valuable attention.

  3. I had “shiny object symdrome” for a long time as a marketer. I wanted to take every single online course out there and work with content creation, influencer partnerships, advertising etc. It was driving me crazy. I decided to focus only on Facebook ads and that opened many doors

  4. This is most important thing to do..
    Started doing more implementation than just looking at the things, real world experience is totally different, so if you are someone who is just started with digital marketing then go and implement with whatever you have. It will teach you more.
    Thank you Neel for the video

  5. Social media is where I got most of my traffic to my blog, especially from FB although at this point I don't use any ads of whatsoever form mainly because it's a person blog (not commercial one).

    And because I don't have ads (also because of budget issue), I have to be more engaging to interact with my visitors in hope to see them come back more often.

    Once a while, I would select a few outdated blog posts to update and repurpose them to stay relevant.

  6. Hey Neil my query is let say I want to become digital marketing specialist so tell me what the steps i would take to reach that place. Because in digital marketing there are so many what we learn first seo,sem,smm . What will be the right path to reach that place digital marketing specialist. Please tell me in briefly this helps me a lot

  7. Hello Sir, I am Learning SEO and step by step i will learn Email Marketing, Content Writing , SMM , SEM , etc in 6 month. can i learn for this time if i spend regular 10 hours time

  8. Not using paid channels, social media is doing the work for me, but it takes time to get there! Knowledge is priceless but as you said taking action is what counts the most 👍

  9. Why don't you make a virtual place to train all digital marketers on real cases??

    Everyone teaches but no one provides training!

    If you build one let me be on your team 🙂

  10. Hello Neil Can you give any tips for,
    Wether using single keyword on multiple pages of website will boost the performance of seo or it will give negative affect,

    I am not doing this purposely i am doing this for my requirement.

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