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Technology acceptance model technology acceptance model



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Technology acceptance model

The Technology Acceptance Model (TAM) is an information systems theory that models how users come to accept and use a technology.The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably: Perceived usefulness (PU) – This was defined by Fred Davis as “the degree to which a person believes that using a particular system would enhance his or her job performance”..

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