Skip to content
Home » Marketing Analytics 101 digital marketing analytics

Marketing Analytics 101 digital marketing analytics

[



Presenter: Jenny Bristow, CEO at Anvil Analytics and Insights

A lot of marketers talk about analytics, but do they really understand the technical work behind the scenes? In this session, Jenny will dive into how analytics tools actually work, explaining concepts and terms such as business intelligence, reports, analytics, data warehouse, ETL, and much more. It’s a great session to open the day and create a baseline of knowledge for attendees before diving into more specific sessions.

Don’t worry – even if you’re a seasoned marketing analytics pro, we promise you’ll walk away with deeper knowledge and understanding of how all of the tools you use work together after this session!

Learn more about Anvil Analytics, the host of Data Over Instinct, on our website: www.anvilinsights.com

Images related to the topic digital marketing analytics

Marketing Analytics 101

Marketing Analytics 101

Search related to the topic Marketing Analytics 101

#Marketing #Analytics
Marketing Analytics 101
digital marketing analytics
You can see more ways to make money here: see more here
You can see more ways to make money here: see more here

8 thoughts on “Marketing Analytics 101 digital marketing analytics”

  1. This was massively helpful and unfortunately, the lecturer won't go much into the details which is perfectly understandable otherwise it could not be done in 50 mins, what I really want to know is that is there any sort of reference(s) or book(s) that you suggest to deep dive into the details, I'm in particular interested in the "Maturity Scale" part? Thank you in advance

Leave a Reply

Your email address will not be published.