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Integrated Marketing Campaigns – An introduction a digital marketing campaign

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An introduction to the subject of Integrated Marketing Communications and Campaigns (also called IMC) including an overview of some of the tools and theories available in connection with planning promotional activities using an integrated marketing communications approach. This video is aimed at marketing management students. .

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Integrated Marketing Campaigns - An introduction

Integrated Marketing Campaigns – An introduction

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Integrated Marketing Campaigns – An introduction
a digital marketing campaign
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23 thoughts on “Integrated Marketing Campaigns – An introduction a digital marketing campaign”

  1. Ranging markets can be really easy to see, and other times a little more difficult. The problem with ranging conditions is they’re a neutral ‘anything goes’ kind of sideways market – creating an undesirable trading environment on IMC. ranging markets occur when price is trapped between two major levels so you continuously see high and lows printed at the same horizontal levels…Everyone knows the text book range structure – but this rarely occurs in every day markets. I lean more from Lukasz Wilhelm , Ask google about his method.

  2. How come a discount voucher is not a good way to increase customers? I think in addition to making Online and offline reviews having a discount voucher is a good way to promote and "steal"

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