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Digital Marketing Analytics & Optimization digital marketing analytics

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Digital Marketing Analytics & Optimization | March 18, 2021

This webinar led by NVBC’s Executive-in-Residence, Rochelle Grayson, will discuss best practices in interpreting digital marketing KPIs and how to optimize your activities to improve customer experiences. Learn which digital marketing KPIs matter, as well as the fundamentals of digital ROI as it applies to your business and your digital marketing activities.

Topics covered will include:

Common digital marketing KPIs and analytics
Attribution models and best practices
Conversion rate optimization (CRO)
Digital ROI calculations

Get the Powerpoint deck here:

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Digital Marketing Analytics & Optimization

Digital Marketing Analytics & Optimization

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